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Highlights: Lead the US user experience practice for Worldpay

  • UX lead strategist - researcher and designer on iQ (transaction research, reporting and analysis tool for Financial Institutions and Merchant Partners)

    • Full life cycle design and testing of multiple features and workflows of iQ features

    • Lead the entire customer research and design of fully integrated iQ features for merchant, financial institutions, partner users sunsetting major legacy applications

    • Defined the customer interaction methodologies with customers and partners to lead the vision for iQ UI interaction patterns

    • Lead steady communication channels between customers and piers to convey direct research outcomes

    • Lead the quantitative and qualitative analysis from focus groups, one-on- one contextual interviews, surveys, and remote and local user testing

    • Lead the total iQ rebranding with total product overhaul and look and feel

    • Managed, redesigned and rebranded total iQ help and FAQ content and paving roads for the future context aware help content management

    • Designed and trained multiple teams belonging to several lines of business on iQ suite of functionalities

  • Lead designer and rebranding strategist - iQ

    • Solutions and prototype presentation to different Lines of business and stakeholders for better UI interactions and overall user experience

    • Designed interactive prototypes with the help of several prototyping platforms

  • Lead user researcher and voice of customers on iQ

    • Transformed the user research findings into detailed customer demands and communicated the findings with business

  • Design overhaul resulted Improved Vantiv iQ performance from total 100 sessions to about 10 million sessions overall

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Highlights: Provide classroom scaffolding - mobile-based learning support and perform statistical analysis on users behavioral intention

Method:

  • Designed, and moderated around 400 1:1 interviews and user research sessions (participants: undergraduate engineering degree program students at Wright State University)

  • Comprehensive mobile-based learning assisting system development for basic physics and mathematics subjects

  • Tested the validity of learning assisting material over multiple form factors. 

  • Detailed analysis and metadata visualization of the socio-psychological constructs which influence the decision making process

Highlights: Provide a fast and simple mobile-based medical data read system for patients on battlefield

Method:

  • Detailed user research (parachute jumpers (PJs), Dayton SWAT team and first responders) to understand details of the operations

  • Identification of technology integration points for the PJ training programs and first responders' emergency response procedures

  • Formed and tested the mobile based training tracking program for the PJ training

  • Wireframes for the mobile based medical telemetric data communication system backed

  • Portable adhesive band with multiple medical sensors to read patient data and NFC enabled communication for mobile device and google glass

  • Development of cloud based Persistent Surveillance Storage Architecture

  • Total cost of the medical data reading system: under $50

Highlights: Design and moderate usability tests and user research experiments

  • Principal Moderator - Usability testing for several products and prototypes 

    • web-based media storefront (Intel media player), mobile app, media player, mobile security, auto repair and backup package of Intel Corp.

    • Technology makers for Intel corp. to understand technology utilization for makers’ community.

    • Media consumption products and smart devices based prototypes for Intel Corporation.

    • Windows 8 interactions evaluation: two mode operations, 4 edge swipes and Intel Media player on small form factors devices including Microsoft Surface Pro and Samsung Slate PC.

    • User preferences for the tablets, hybrid devices prototypes and the PC based service-Intel Anti-theft protection technology.

Highlights: Interface design from scratch for organic chemists to perform a full scale green analysis of chemicals

Method:

  • Qualitative deep dive (Users: Scientists form organic chemistry background)

  • Task analysis, card sorting

  • Wireframes and prototyping - Iterations through 1:1 observations

Tools Used:

  • Axure

  • Photoshop

Highlights: Provide UX support on multiple interface products

  • User Research lead - Qualitative and Quantitative

  • Qualitative and Quantitative user data analysis and task analysis

  • Cohesively worked with R&D team forming interface development requirements

  • Research translation: Design styles, guidelines, workflows and wireframes.

  • Usability tests and heuristic analysis

  • Analysis, presentation and documentation of the user research findings.

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