Highlights: Lead the US user experience practice for Worldpay
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UX lead strategist - researcher and designer on iQ (transaction research, reporting and analysis tool for Financial Institutions and Merchant Partners)
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Full life cycle design and testing of multiple features and workflows of iQ features
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Lead the entire customer research and design of fully integrated iQ features for merchant, financial institutions, partner users sunsetting major legacy applications
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Defined the customer interaction methodologies with customers and partners to lead the vision for iQ UI interaction patterns
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Lead steady communication channels between customers and piers to convey direct research outcomes
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Lead the quantitative and qualitative analysis from focus groups, one-on- one contextual interviews, surveys, and remote and local user testing
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Lead the total iQ rebranding with total product overhaul and look and feel
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Managed, redesigned and rebranded total iQ help and FAQ content and paving roads for the future context aware help content management
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Designed and trained multiple teams belonging to several lines of business on iQ suite of functionalities
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Lead designer and rebranding strategist - iQ
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Solutions and prototype presentation to different Lines of business and stakeholders for better UI interactions and overall user experience
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Designed interactive prototypes with the help of several prototyping platforms
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Lead user researcher and voice of customers on iQ
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Transformed the user research findings into detailed customer demands and communicated the findings with business
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Design overhaul resulted Improved Vantiv iQ performance from total 100 sessions to about 10 million sessions overall
Highlights: Provide classroom scaffolding - mobile-based learning support and perform statistical analysis on users behavioral intention
Method:
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Designed, and moderated around 400 1:1 interviews and user research sessions (participants: undergraduate engineering degree program students at Wright State University)
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Comprehensive mobile-based learning assisting system development for basic physics and mathematics subjects
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Tested the validity of learning assisting material over multiple form factors.
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Detailed analysis and metadata visualization of the socio-psychological constructs which influence the decision making process
Highlights: Provide a fast and simple mobile-based medical data read system for patients on battlefield
Method:
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Detailed user research (parachute jumpers (PJs), Dayton SWAT team and first responders) to understand details of the operations
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Identification of technology integration points for the PJ training programs and first responders' emergency response procedures
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Formed and tested the mobile based training tracking program for the PJ training
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Wireframes for the mobile based medical telemetric data communication system backed
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Portable adhesive band with multiple medical sensors to read patient data and NFC enabled communication for mobile device and google glass
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Development of cloud based Persistent Surveillance Storage Architecture
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Total cost of the medical data reading system: under $50
Highlights: Design and moderate usability tests and user research experiments
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Principal Moderator - Usability testing for several products and prototypes
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web-based media storefront (Intel media player), mobile app, media player, mobile security, auto repair and backup package of Intel Corp.
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Technology makers for Intel corp. to understand technology utilization for makers’ community.
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Media consumption products and smart devices based prototypes for Intel Corporation.
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Windows 8 interactions evaluation: two mode operations, 4 edge swipes and Intel Media player on small form factors devices including Microsoft Surface Pro and Samsung Slate PC.
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User preferences for the tablets, hybrid devices prototypes and the PC based service-Intel Anti-theft protection technology.
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Highlights: Interface design from scratch for organic chemists to perform a full scale green analysis of chemicals
Method:
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Qualitative deep dive (Users: Scientists form organic chemistry background)
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Task analysis, card sorting
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Wireframes and prototyping - Iterations through 1:1 observations
Tools Used:
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Axure
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Photoshop
Highlights: Provide UX support on multiple interface products
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User Research lead - Qualitative and Quantitative
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Qualitative and Quantitative user data analysis and task analysis
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Cohesively worked with R&D team forming interface development requirements
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Research translation: Design styles, guidelines, workflows and wireframes.
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Usability tests and heuristic analysis
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Analysis, presentation and documentation of the user research findings.